We're thrilled to announce that Sunroom is a recipient of VOGUE & the CFDA's A Common Thread grant — a fundraising initiative from the CFDA/Vogue Fashion Fund to provide support for those in the American fashion community impacted by the COVID-19 pandemic.
We're also among excellent company - many Sunroom designers and friends are recipients as well, including ANAAK, Anna Sheffield, Rachel Comey, Brother Vellies, and Collina Strada (find the full lists of round 1 & 2 here & here).
The impacts of the coronavirus have been significant on our small, but mighty, independent business — as they have been for all businesses of all sizes, across all industries. As a business, as a team, and as individuals, the last few months have pushed us to our limits in ways we could have never imagined. This acknowledgment from the CFDA and Vogue, chaired by such an esteemed group of industry veterans, is deeply meaningful, revitalizing, and timely.
We are honored to be seen and recognized for our work and our mission of connecting independent designers with our community and our pursuit to inspire through the joy of design. We'll continue to do as we do, to keep pushing forward. We're forever grateful to share this space with you — our friends, our community, our family. We thank you for your support now and always.
- The Sunroom Team
About the selection process: excerpt from Vogue.com The 10-person committee chose a mix of famous and unfamiliar names spread across the country from New York to Los Angeles.... the applications were judged on a set of criteria: need, viability, and feasibility (basically how good of an idea the business is and how likely it is to succeed), geography, and social and cultural relevance. Tom Ford, the chairman of the CFDA; Anna Wintour, editor in chief of Vogue, U.S., and artistic director and global content advisor of Condé Nast; and Steven Kolb, President of the CFDA, had final approval of the committee’s selections."Brands that were more entrenched in direct-to-consumer, or that saw an opportunity to pivot to a more direct-to-consumer model, those that were thinking differently in terms of how their brands need to evolve, brands focused on sustainability—those were more likely to get money.”
In the end, that meant some of the names were new to the committee. “We tend to live in our universe and [through this process] we saw that the fashion universe is a lot bigger,” said Kolb. “It felt good as an organization to be able to support many we didn’t know and to be introduced to them.”
About The CFDA/Vogue Fashion Fund: from cfda.com
The CFDA/Vogue Fashion Fund (CVFF) was launched in 2003 in response to the 9/11 tragedy and how the crisis especially impacted emerging talent. Today, as we face another crisis that is challenging the entire fashion and retail business, Vogue’s Anna Wintour and Tom Ford, as CFDA’s Chairman, decided to repurpose the 2020 CFDA/Vogue Fashion Fund into a fundraiser to aid fashion businesses most impacted by the COVID-19 pandemic.