GOOP - Where to Have Fun in Austin During SXSW

Shopping in Austin is dangerous. The city has embraced a slew of edited-to-perfection boutiques, and Sunroom is typically our first port of call. Owner Lucy Jolis has curated the most Austin-specific edit of airy dresses, pastel clogs, and woven panama hats to combat the dizzying summer heat, alongside solid and striped bathing suits and fine diamond-studded jewelry by Kathleen Whitaker. ~goop